This Wella Lifetex Pure haircare products include shampoos, conditioners and treatments suitable for all hair types. Detox your hair for a perfect cut with New Lifetex Pure range. Wella Lifetex Purifying shampoo frees your hair from build-ups. Step 1 of two steps system that removes all impurities from your hair and provides deep hydration, returning your hair to deliver the perfect cut.