American Crew is a company with a passion for grooming products that reaffirm what it means to look and feel like a man. A broad range of high quality and stylish products have been developed specially for the needs of today's man without losing the ideals of the traditional man. The first step in the Revitalize Hair Loss System. This shampoo is designed to cleanse normal to oily hair and is packed full of exclusive Nutri-Rich Copper Complex. This unique ingredient provides unsurpassed restorative benefits to optimise a healthy scalp environment and expand the life cycle of every individual hair. Copper Peptide to nourish and restore an optimal scalp environment, while minimising hair loss. Saw Palmetto to help fight the production of hormones that contribute to hair loss. Rosemary and Thyme to stimulate the circulation to the scalp environment. To use: Once daily followed by Revitalize Conditioner and Revitalize Spray Solution.