Philip Kingsley Pure Silver Shampoo 75 ml

Philip Kingsley Pure Silver Shampoo 75 ml

Philip Kingsley Pure Silver Shampoo 75 ml
Range SKU7076
 
Our Price: £5.34
 
Quantity
Philip Kingsley Pure Silver Shampoo 75 ml
Removes Yellowing on Grey / SIlver and higly Blond / Porous Hair, restoring a truer colour
HOW PURE SILVER WORKS:


Violet Hues: The violet hues actually camouflage the yellow hair. If you deposit a little violet colour over yellow hair or yellow nails, the yellow colour becomes less visible.


Optical Brightener: Works in a very hi-tech way. The Optical Brightener has a binding affinity to hair fibres (especially when used in conjunction with cationic conditioning agents which aid deposition). The Optical Brightener fluoresces an intense blue white colour when in contact with UV light, which camouflages the yellow tone of the hair. Again, the yellow hair isn’t neutralised or bleached, it is just disguised. Therefore the consumer needs to use the product each time that they wash their hair.

Pure Silver Shampoo can be compared most to Moisture Balancing Shampoo as the surfactant systems are similar. Pure Silver penetrates the hair shaft fractionally more than Moisture Balancing Shampoo. Both the shampoo and the conditioner have been designed to deliver the violet hues and Optical Brightener as deeply into the hair shaft (i.e. under the cuticles) as possible and to also deposit them on the hair surface. The conditioner contains a variety of cationic conditioners such as Behentrimonium chloride, Cocodimonium Hydroxypropyl Hydrolysed Wheat Protein, Silicone Quaternium-18, which not only condition the hair, but help to then deposit and “keep” the Optical Brightener and Violet Hues on the hair due to their substantivity.


Pure Silver is suitable for all hair types and should be used daily for optimum results. A marketing sheet is already available and postcards will also be available soon. Depending on sales we will also consider litre sizes in the future.
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